The Leather Archives and Museum
An identity redesign for Chicago's Leather Archives and Museum.
The Leather Archives and Museum↗ (LA&M) is the nation’s leading library, museum, and repository for all things kink, fetish, and BDSM. The LA&M began as a way to preserve the leather community in the aftermath of the AIDS crisis. Now, it serves as a cultural cornerstone and key resource for anyone interested in leather. This identity redesign aims to sustain this cultural legacy and uplift the contemporary leather community and its growing audience.
Photos by Sidne K. Gard
The primary color palette draws from the Leather Pride Flag, designed by Tony DeBlase in 1989. The above photo shows one of the first prototypes being presented at International Mr. Leather 1999. Photo courtesy of the Leather Archives and Museum.
