Identity design and art direction for an internal Ogilvy x WPP Open adoption campaign.

The cumulative project for the 2025 Ogilvy Internship was to work across offices in small groups to design an adoption campaign for WPP Open, a private AI platform founded by WPP, Ogilvy's parent company. We wanted to create an organization at Ogilvy dedicated to AI skepticism with a goal to improve company culture around AI. Thus the Ogilvy Bureau of Investigation was born! As an AI skeptic myself, who hadn't touched any form of generative AI until my first week at Ogilvy, I was a little nervous starting this project. But we came to a concept that doesn't just blindly adopt. It critically engages AI, and views it as a tool that should be handled with care and integrity. Most photography shown in this project was generated using WPP Open, all design work done by my human hands!